Nicole Parente-Lopez is an executive creative director, global brand builder and team builder.

As a creative leader, she is an articulate, thoughtful advocate for brand and design. She nurtures a strong sense of community and purpose—rallying troops, inspiring passion and rigor to deliver impact. Nicole is recognized for her sound judgment, a steady hand, and is considered a go-to design partner. 

Currently the Executive Creative Director of Intuit’s Brand Experiences & Storytelling team, Nicole leads a multi-disciplinary group of creatives to design cohesive end-to-end global brand experiences.

By combining design craft rooted in a deep understanding of business strategy, Nicole guides and inspires teams to deliver impactful creative solutions that galvanize audiences and propel the suite of Intuit brands forward.

Prior to this central role, Nicole led creative for QuickBooks, focused on global brand systems, live events, and storytelling. She motivated and managed teams consisting of multi-disciplinary creatives who continuously raise the bar on experiences, cultivating a flagship brand and visual system and crafting visionary storytelling. Nicole directed all phases of design work from concept development through production—often by working hand-in-hand with internal and external design teams, cross-segment, cross-geo.

Earlier in her career, Nicole worked with a diverse range of clients; from corporate to educational, to fine arts and publishing (Lytro, Dwell, NASA, and MoMA, to name a few). Nicole has also taught graphic design at the Maryland Institute College of Art. A native of Connecticut and a graduate of Emerson College, Nicole currently lives in the Bay Area.